BBC / CBeebies

Everyone’s Welcome

(D&AD Pencil Winner)

In a world, increasingly afraid to embrace human differences, children can teach us a lot.

The film features unscripted responses of real pairs of friends struggling to find something
to say when asked about what makes them different.

The ad launched in the break before Dr Who on Saturday night.
The following day it was posted to the CBeebies Facebook page and had since had over 60+ million views.

120m+ views

In March 2023, a clip of the ad was shared on Instagram and TikTok and collectively generated over 60m new views in a week.

(Excuse the rubbish screenshots)